YesJulz Net Worth

YesJulz, born Julieanna Goddard, is an American social media personality, entrepreneur, and marketing executive with an estimated net worth of $2 million. Initially dubbed the “Queen of Snapchat” during the platform’s early rise, she leveraged her online presence into a multifaceted career spanning nightlife promotion, event curation, artist management, and brand consulting. Today, she remains a known figure in youth culture — both influential and controversial — and recently expanded into reality television on Netflix’s “W.A.G.s… to Riches” in January 2025.

YesJulz Net Worth: $2 Million
Date of Birth: Mar 3, 1990
Place of Birth: Miami, Florida, U.S.

Table of Contents

Early Life

Julieanna Goddard was born in 1990 in Florida and spent much of her childhood in the foster care system. Her challenging upbringing instilled in her a drive to succeed independently. As a teenager in Tampa, she started working in the nightlife industry — first as a promoter — before relocating to Miami, where she became a prominent fixture in the club scene.

Recognizing the power of digital media early on, Julz began building her personal brand via social platforms like Twitter and Snapchat, showcasing behind-the-scenes footage of her events and lifestyle.

Rise to Social Media Fame

Between 2014 and 2016, YesJulz skyrocketed to viral fame through Snapchat, where her spontaneous, unfiltered content drew massive attention. Her ability to merge entertainment, hip-hop culture, and real-time digital storytelling earned her brand deals with companies like Puma and Red Bull, while major publications hailed her the Snapchat Goddess.

To capitalize on her influence, she founded 1AM Entertainment — a marketing & event production company that has since worked with artists, influencers, and corporate clients in music and lifestyle branding.

Business Ventures & Brand Building

Beyond being a social media personality, Julz has positioned herself as a businesswoman, expanding into:

Event curation and pop-up parties
Artist management and creative direction
Brand partnerships targeting millennial and Gen Z audiences
Cultural consulting in music and lifestyle industries

Her company, 1AM, even launched a record label and has hosted curated events during major festivals like Art Basel, SXSW, and Coachella.

Controversies

Despite her success, YesJulz has faced recurring controversy, particularly involving race-related commentary and accusations of cultural appropriation. Several social media posts sparked backlash, leading to public debates and temporary setbacks in brand collaborations. These controversies have both polarized her audience and, paradoxically, kept her name in mainstream conversation.

Personal Life

YesJulz was previously engaged to NFL linebacker Duke Riley. The couple announced their engagement in July 2021, but by January 2024, Julz hinted via social media that they had ended their relationship.

Recent Projects & Media Appearances

In early 2025, YesJulz joined the cast of the new Netflix reality series “W.A.G.s… to Riches,” introducing her to a broader television audience and marking a fresh chapter in her public career.