Agritourism business Ideas 2026

Agritourism is quickly becoming one of the most innovative and profitable branches of agribusiness. It combines agriculture and tourism, allowing farmers to earn additional income by welcoming visitors to their farms. In Kenya and across Africa, agritourism is gaining popularity as urban residents seek authentic rural experiences, organic food, and outdoor adventures.

If you own farmland or plan to invest in agriculture, exploring agritourism business ideas can help you diversify income and build a sustainable brand.

What is Agritourism?

Agritourism refers to activities that bring visitors to a working farm or agricultural setting for enjoyment, education, or leisure. Instead of relying solely on selling crops or livestock, farmers can monetize farm experiences.

This model is popular in countries like United States and Italy, and it is growing steadily in Kenya as domestic tourism expands.

Why start an Agritourism business?

Agritourism offers several benefits:

• Diversified income streams
• Increased farm profitability
• Direct-to-consumer sales
• Brand visibility and customer loyalty
• Rural job creation

For farmers facing fluctuating produce prices, agritourism provides financial stability while promoting local agriculture.

1. Farm tours and educational visits

One of the simplest agritourism business ideas is offering guided farm tours. Visitors can learn about:

• Crop production
• Dairy farming
• Poultry keeping
• Beekeeping

Schools, universities, and families often look for educational trips. Charging an entrance or tour fee creates consistent income while building awareness about modern farming practices.

2. Pick-Your-Own (PYO) Farm Experience

Pick-your-own farms allow customers to harvest fruits and vegetables themselves. Popular options include:

• Strawberries
• Passion fruits
• Tomatoes
• Oranges

Customers enjoy the experience and are willing to pay premium prices. This model reduces harvesting labor costs and increases profit margins.

3. Farm stay (Agri-Lodging)

If you have extra space, consider setting up farm cottages or camping sites. Visitors can experience rural life, fresh farm meals, and peaceful natural surroundings.

Farm stays are especially attractive to city dwellers seeking relaxation away from busy urban life. Offering activities like milking cows, feeding chickens, or planting crops enhances the experience.

4. Agritourism Events and Festivals

Hosting seasonal events can significantly boost farm income. Examples include:

• Harvest festivals
• Flower festivals
• Pumpkin festivals
• Farm-to-table dinners

These events attract large crowds and create opportunities for ticket sales, food sales, and product marketing.

5. Farm-to-Table Restaurant

A farm-to-table restaurant uses fresh produce directly from the farm. Customers appreciate organic, locally sourced meals.

This model increases the value of your farm produce while creating a unique dining experience. It also strengthens your brand as a sustainable and health-focused agribusiness.

6. Beekeeping and Honey Tasting Tours

Beekeeping farms can offer honey harvesting demonstrations and tasting sessions. Visitors learn about pollination, honey production and environmental conservation.

Selling branded honey, beeswax products and souvenirs increases revenue beyond ticket sales.

7. Agricultural Workshops and Training

Many aspiring farmers are willing to pay for practical training. You can offer workshops on:

• Greenhouse farming
• Organic farming
• Dairy management
• Mushroom production

Training programs position you as an expert while generating income through registration fees.

8. Adventure and Outdoor Activities

If your farm has scenic landscapes, you can introduce:

• Horse riding
• Nature trails
• Cycling routes
• Bird watching

Combining agriculture with eco-tourism attracts a broader audience and increases profitability.

9. Children’s Farm Experience

Families with children love interactive farm experiences. You can create:

• Petting zoos
• Planting activities
• Mini tractor rides
• Educational farm games

This model works well during school holidays and weekends.

10. Value-Added Farm Shops

Set up a farm shop selling:

• Fresh fruits and vegetables
• Dairy products
• Processed foods (jam, yogurt, juice)
• Organic products

Direct sales eliminate middlemen and increase profit margins.

Key considerations before starting

Before launching an agritourism business, consider:

• Location accessibility
• Safety measures
• Proper licensing and permits
• Insurance coverage
• Marketing strategy

Digital marketing through social media and Google Maps can attract visitors at low cost.

Is Agritourism Profitable?

Agritourism profitability depends on location, creativity, and marketing. However, farms near urban centers tend to perform exceptionally well due to higher visitor traffic.

With proper planning, agritourism can generate income from:

• Entry fees
• Accommodation
• Food sales
• Workshops
• Farm produce

For farmers looking to diversify and increase farm revenue, agritourism presents a sustainable long-term opportunity.

Agritourism business ideas offer a powerful way to combine agriculture, education and entertainment. As more people seek authentic rural experiences and healthy food options, the demand for farm-based tourism will continue to grow.

If you want to move beyond traditional farming and build a strong agricultural brand, agritourism could be your next profitable venture.

Author: Moureen Koech

Moureen Koech is a passionate Digital Journalist, an adept Agribusiness Writer with a keen eye for news and an impactful story-teller,whose stories provide key value to Agripreneurs and stakeholders in the Agricultural sector