Alix Earle Net Worth

Alix Earle is a trailblazing American influencer, entrepreneur, and media personality whose net worth stands at an estimated $20 million. Widely recognized for her viral Get Ready With Me (GRWM) videos on TikTok, Earle quickly captured the internet’s attention with her candid storytelling, beauty routines, and relatable charm. What began as casual content filmed in dorm rooms has evolved into a high-powered digital empire—and she’s done it all by 24.

Alix Earle Net Worth: $20 Million
Date of Birth: December 16, 2000
Place of Birth: Monmouth County, New Jersey
Nationality: American

Table of Contents

Early Life

Born on December 16, 2000, in Monmouth County, New Jersey, Alix Ashley Earle grew up in a blended family. Her father, Thomas “TJ” Earle, is a construction executive, and her stepmother is Ashley Dupré, known for her connection to former New York Governor Eliot Spitzer. Alix attended Red Bank Catholic High School and later pursued a marketing degree at the University of Miami’s Herbert Business School, graduating in 2023. Even while in school, she showed early signs of brand-savvy thinking, interning at her family’s construction firm to manage its social media presence.

The Alix Earle Effect

Though she joined TikTok in 2020, her breakout came in 2022 with a GRWM video that boldly addressed her struggle with cystic acne. In a beauty world dominated by filters and perfection, Alix’s vulnerability stood out—and audiences responded. Within months, she amassed millions of followers, and soon, anything she mentioned in a video would sell out within hours, from lip glosses to tanning drops.

As of 2025, she commands:

$450,000 per sponsored Instagram Story
$250,000–$350,000 per sponsored TikTok post

These eye-popping rates place her among the highest-paid influencers globally. But Earle has evolved from a brand partner into a brand architect.

Strategic Investments

Earle’s income isn’t just from content creation—she’s a savvy investor and entrepreneur. In 2024, she acquired equity in Poppi, the viral prebiotic soda brand. When PepsiCo acquired Poppi for $1.95 billion in 2025, Earle’s decision to take stock instead of cash paid off in a big way.

She also holds a stake in SipMargs, a canned cocktail brand she actively helped market, generating 2 billion impressions in just six weeks. These moves signal a strategic shift: from influencer-for-hire to equity partner and business visionary.

Podcasting, Modeling, and Mainstream Fame

Alix continues to expand her media footprint:

In 2023, she launched her podcast Hot Mess with Alix Earle, which quickly climbed the charts with unfiltered stories about college, relationships, and self-discovery.
In 2024, she became Sports Illustrated Swimsuit’s first-ever digital cover star, and returned for a full feature in the 2025 edition, solidifying her status as a crossover celebrity.

She has also partnered with global brands in beauty and fashion—efforts that consistently translate into instant product sellouts and massive engagement.

Giving Back

In 2024, Alix established the Alix Earle Scholarship at the University of Miami, aimed at empowering young women pursuing degrees in business and marketing. The scholarship reflects her own journey from student to CEO and her commitment to uplifting future entrepreneurs.

Personal Life

Alix dated MLB player Tyler Wade in 2022, and their breakup sparked buzz online when she suggested she was kept a “secret.” In 2023, she confirmed her relationship with NFL wide receiver Braxton Berrios, and the couple have since embraced their public status with playful social media content.

Despite the fame, Alix is often praised for her down-to-earth personality, keeping close ties with her original friend group and using her platform to advocate for self-confidence and authenticity.