Shira Lazar Net Worth

Shira Lazar is a Canadian television host, digital media entrepreneur, writer, and producer who has a net worth of $600,000. Widely known as the founder and face of the award-winning digital media brand What’s Trending, Lazar is considered one of the early architects of the creator economy. She has spent nearly two decades at the forefront of internet culture, digital journalism, and media innovation — evolving from traditional on-air host to pioneering digital content executive.

In addition to her work in media, Lazar is an advocate for mental health and wellness, co-founding well-being platform Peace Inside Live and authoring “The JOMO Journal,” reflecting her passion for mindfulness in the fast-paced creator world.

Shira Lazar Net Worth: $600,000
Date of Birth: May 6, 1983
Place of Birth: Montreal, Canada

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Early Life and Education

Shira Lazar was born on May 6, 1983 in Montreal, Canada. She attended St. George’s High School before moving on to Dawson College. She later enrolled at Emerson College in Boston, where she earned a B.A. in TV/Video Production. Her stepbrother is Dov Charney, founder of American Apparel.

Early Career in Traditional Media

Lazar began her professional media career in 2004 as a host for College Sports Television’s 1st Person. Over the next few years, she transitioned into entertainment journalism and production, working with outlets such as:

Yahoo! (celebrity interviews)
Hollywood.com and Los Angeles Confidential (as a writer)
Music Plus TV (as host/producer)

By 2009, she became CBSNews.com’s first video blogger, covering media and tech trends on her blog OnTheScene, signaling her shift toward the digital world.

What’s Trending

The defining moment of Lazar’s career came in 2011, when she launched What’s Trending, a weekly live web show that became one of the first real-time social media news platforms online. The show — which featured trending stories, viral content, and celebrity guests — was nominated for a Primetime Emmy Award in 2012 for interactive media.

The platform later evolved into a daily digital brand and media company with over 3 million followers, multiple web awards, and brand partnerships. In 2013, Bedrocket Media Ventures invested seven figures into expanding What’s Trending — highlighting its success and influence.

Entrepreneurship & Wellness Work

Beyond What’s Trending, Lazar co-founded the digital studio DISRUPT/GROUP and the YouTube interview series The Partners Project. In 2020, she co-founded Peace Inside Live, a mental health and mindfulness initiative providing virtual wellness programs for corporate teams and creators.

She also co-authored The JOMO Journal: A Daily Practice for the Joy of Missing Out, connecting her media career to her advocacy work in emotional wellness.

Industry Advocate & Public Speaker

Lazar is a regular speaker and thought leader at major events, including:

SXSW
CES
VeeCon
Web Summit
NAB

Her contributions to media and tech have earned her significant recognition:

Named one of Fast Company’s Most Influential Women in Technology
Featured on Variety’s Women of Impact list
Listed as one of Top 50 Digital Power Players by The Hollywood Reporter
Honored as a Webby and Streamy Award-Winner

Personal Life

Shira Lazar is based in Los Angeles and continues to split her time between digital content production and mental health advocacy. She’s been open about incorporating mindfulness and wellness into her busy career, helping bridge technology and well-being within the creator ecosystem.