Latto Net Worth
Latto, the American rapper known for her sharp lyricism and southern flair, has an estimated net worth of $5 million. Rising to prominence in 2016 as the winner of the inaugural season of the reality TV competition The Rap Game, Latto has steadily built her career with hit singles, strategic collaborations, and a growing fan base. Her breakthrough came with the single “Bitch from da Souf,” followed by further successes like “Muwop” and the chart-topping “Big Energy.” Over time, she has solidified her place in hip-hop with two studio albums and a distinctive sound blending assertive rap with catchy melodies.
- Latto Net Worth: $5 Million
- Date of Birth: December 22, 1998
- Place of Birth: Columbus, Ohio
- Nationality: American
Early Life
Alyssa Michelle Stephens, professionally known as Latto, was born on December 22, 1998, in Columbus, Ohio. She moved to Georgia with her family at a young age and was raised in Clayton County. Growing up biracial—her father is Black and her mother is white—Stephens faced bullying in school, which influenced her choice of stage name. Originally performing as Miss Mulatto, she embraced the term “mulatto,” eventually shortening it to Latto. She discovered her passion for rap at just ten years old and balanced music with other interests like drag racing during her youth.
Breakthrough on The Rap Game
Latto’s career took off after winning The Rap Game in 2016, a reality show produced by Queen Latifah and Jermaine Dupri that aimed to find promising young rappers. Her victory earned her a recording offer from So So Def Records, but she declined the contract due to the terms, opting to develop her career independently. This early decision demonstrated her business acumen and commitment to control over her music.
Rising Popularity
Following her win, Latto released her debut single “No More Talking” and collaborated with fellow contestants from The Rap Game. She quickly gained attention, winning the Youth Hip Hop/R&B Award at the Georgia Music Awards. Her first mixtapes, Miss Mulatto (2016) and Latto Let Em Know (2017), helped build her reputation with tracks like “Response Diss,” a diss track targeting a rival rapper. Her energetic style and confident delivery earned her a growing following.
Mainstream Success
Latto’s mainstream breakthrough arrived in 2019 with the single “Bitch from da Souf,” which charted on the Billboard Hot 100 and was certified Gold. This success led to the release of her debut studio album, Queen of Da Souf, in 2020 under RCA Records. The album reached number 44 on the Billboard 200 and included popular tracks like “Muwop,” featuring Gucci Mane. A deluxe edition added new songs, including the Lil Baby-assisted “Sex Lies.”
In 2021, she officially shortened her stage name to Latto and released the hit single “Big Energy” in 2022. The track became her highest-charting song, peaking at number 42 on the Billboard Hot 100, and helped set the stage for her upcoming second album. Latto continued to release singles like “Soufside,” further cementing her place in the hip-hop scene.
Notable Collaborations
Throughout her career, Latto has collaborated with various prominent artists. Highlights include her remix of “Bitch from da Souf” with Trina and Saweetie, and features on tracks by NLE Choppa, City Girls, Doja Cat, G-Eazy, and others. These collaborations have expanded her reach and showcased her versatility across different hip-hop styles.
Personal Life
Aside from music, Latto ventured into entrepreneurship by opening her clothing store, Pittstop Clothing, in Jonesboro, Georgia, in 2017. She has also faced challenges, including a 2019 incident where she was mistakenly arrested for theft, which inspired her to release the song “Fuck Rice Street” expressing her frustration.
Latto Net Worth
Latto net worth is $5 million.
Author: Andrew Walyaula
Andrew Walyaula is a seasoned multimedia journalist. satrendmagazine@gmail.com
