Olivia Jade Giannulli is an American social media personality who has an estimated net worth of $1 million. She first built her public profile through YouTube and Instagram, where she shared beauty, fashion and lifestyle content with millions of followers. Her online popularity also attracted commercial partnerships with major brands.
However, Olivia Jade’s career was dramatically affected by the 2019 college admissions scandal involving her parents, actress Lori Loughlin and fashion designer Mossimo Giannulli.
The scandal brought widespread media attention and caused several of her brand partnerships to end. Despite the setback, Giannulli eventually returned to social media and expanded her presence into television, including an appearance on Dancing with the Stars.
| Olivia Jade Giannulli Net Worth | $1 Million |
| Date of Birth | September 28, 1999 |
| Place of Birth | Los Angeles, California |
| Nationality | American |
| Career | Social media influencer |
Early Life
Olivia Jade Giannulli was born on September 28, 1999, in Los Angeles, California.
She is the daughter of actress Lori Loughlin, best known for playing Rebecca Donaldson-Katsopolis on Full House, and fashion designer Mossimo Giannulli.
Olivia has an older sister, Isabella, and a half-brother, Gianni.
She attended John Thomas Dye School in Los Angeles before enrolling at Marlborough School. She later graduated from Marymount High School.
After high school, Giannulli enrolled at the University of Southern California.
Her time at USC, however, was short-lived and became closely associated with the college admissions scandal that emerged in 2019.
How Olivia Jade Giannulli Started Her Career
Giannulli began building her career on social media while she was still in high school.
She launched a YouTube channel focused on lifestyle, beauty and fashion content. She also established a presence on Instagram, where she shared photos and sponsored posts with her growing audience.
Her popularity attracted partnerships with companies including Sephora and Amazon.
As influencer marketing grew, Giannulli became a recognizable name among young social media users.
She later expanded her online presence to TikTok, giving her another platform through which to reach audiences and work with brands.
Olivia Jade and the College Admissions Scandal
The biggest turning point in Giannulli’s public life came in March 2019, when her parents were arrested in connection with a major U.S. college admissions scandal.
Federal prosecutors alleged that Lori Loughlin and Mossimo Giannulli paid $500,000 as part of a scheme to help their two daughters gain admission to USC.
According to prosecutors, photographs of Olivia on a rowing machine were submitted as part of an application that falsely presented her as a competitive rower.
The allegations formed part of a wider college admissions scheme involving wealthy families, coaches and admissions officials.
It remained unclear whether Olivia personally knew about the alleged scheme or understood the circumstances surrounding her admission.
The scandal nevertheless placed her at the center of intense public scrutiny.
Brand Deals Were Cancelled
The scandal quickly affected Giannulli’s influencer career.
Sephora ended its partnership with her shortly after the allegations became public. TRESemmé also dropped her as a brand partner.
The controversy led to widespread criticism across social media, with Giannulli facing intense public backlash.
The attention became so severe that she eventually disabled comments on her Instagram account.
Her parents also faced serious legal consequences.
Loughlin and Giannulli initially pleaded not guilty before later changing their pleas. Loughlin pleaded guilty to conspiracy to commit wire and mail fraud and served a two-month prison sentence.
Mossimo Giannulli also pleaded guilty and served a five-month prison sentence.
Olivia Jade Left USC
Giannulli’s enrollment at USC also came under scrutiny following the scandal.
In October 2019, the university confirmed that Olivia and her sister were no longer enrolled at the institution.
Before the scandal, Olivia had attracted criticism after discussing college on her YouTube channel. She had previously said that she was more interested in the social aspects of college, including parties and football games, than academics.
She ultimately left USC.
Return to Social Media
Following the scandal, Giannulli took a break from YouTube before eventually returning to the platform.
In December 2019, she uploaded her first YouTube video since the controversy became public.
She did not directly discuss the admissions case, saying she was unable to address the matter because of legal restrictions.
Over time, Giannulli continued creating online content and rebuilding her presence as a social media personality.
Her ability to maintain a large audience helped her return to the influencer space despite the controversy.
Olivia Jade Giannulli on Dancing with the Stars
Giannulli later expanded her television career.
In 2021, she competed on the 30th season of Dancing with the Stars.
She was paired with professional dancer Val Chmerkovskiy. The pair progressed through several rounds of the competition before finishing in eighth place.
The appearance gave Giannulli an opportunity to reintroduce herself to television audiences outside the college admissions controversy.
Olivia Jade Giannulli’s Trademark
Giannulli has also explored opportunities to build her name into a recognizable brand.
In 2018, she applied for trademarks involving the names “Olivia Jade” and “Olivia Jade Beauty.”
The applications initially faced issues with punctuation before eventually receiving approval in 2019.
Trademarking her name reflected the commercial potential of the Olivia Jade brand, particularly as her social media audience continued to grow.
Author: Andrew Walyaula
Andrew Walyaula is a seasoned multimedia journalist. Email: [email protected]
