Back view of a person in a red plaid shirt and a straw hat standing in a tall cornfield beneath a blue sky with clouds, surveying the crops. Agribusiness

Common marketing mistakes farmers make and how to avoid them

Producing high-quality crops or livestock is only one part of running a successful farm business. The other equally important aspect is marketing. Many farmers invest significant time, money, and effort into production but earn disappointing profits because of poor marketing decisions. In today’s competitive agricultural sector, knowing how and when to sell your produce is […]

Agribusiness

Mistakes farmers make in Greenhouse farming

Greenhouse farming has become one of the most profitable agricultural practices in Kenya and many parts of Africa. Farmers are increasingly adopting greenhouse technology to improve crop yields, protect plants from harsh weather conditions and produce vegetables throughout the year. Crops such as tomatoes, capsicum, cucumbers and strawberries perform very well under greenhouse conditions when […]

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